| Written by Todd |
Monday, 12 November 2007 21:28
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Phil McKinney recently posted a blog entry on the creative economy, where he discussed the implication that the information age is being replaced by a new era driven by creativity. I think our Sandbox All-Stars would agree that an influential creative entourage is here to stay. The creatively intelligent continually make significant contributions in education, science, business and the arts.
Phil posed the question, "How would you define the creative economy and measure its impact?" In my opinion the creative economy encompasses a broad group of professionals, including those in the creative industries, that are making innovative contributions in their respective fields. At Sandbox, we often get feedback from potential idea generators, "But I'm not that creative!" Unable to paint a Picasso? No sweat, that doesn't mean you necessarily lack creativity. A certain level of creative intelligence lies within each one of us...educators, students, mothers, engineers, financial planners, writers, service professionals, and tech geeks alike. The common thread linking the creatively intelligent is the ability to think divergently and forge connections that spark new ideas. These ideas drive measurable results including: groundbreaking patents issued, new-to-the-world products launched, and revolutionary services provided. These measurable results are going to continue to push the limits of the innovation frontier and usher in the newly coined "Creative Economy."
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