Four: Profiling

Sandbox profiles its All-Stars in regards to their demographic background, intellectual strengths, and inherent creative inclinations, so creative consumer panel participants can be hand-selected as the best fit for each client and innovation topic. Sandbox helps ensure that its hyper-creative All-Stars not only represent clients' target consumer demographics, but also that All-Stars demonstrate inherent creative strengths that are relevant to clients' specific innovation initiatives.

Step Five...